Free SSM Practice Questions

Question 1

A community rugby club wants former women players to return. Interviews find that the proposed fees and session times are acceptable, but the club's loan garments and protective kit do not fit many of these players comfortably. A supplier can provide a suitable range within the club's budget. With funding for one improvement, which proposal most directly addresses the research finding?

Accepted Answer

Expand the loan-kit fit range and offer fittings before registration.

Answer

Reduce registration fees and promote the saving to former players throughout the surrounding area.

Answer

Replace the recruitment campaign with beginner-focused messages explaining the rules and welcoming newcomers.

Answer

Recruit a well-known player to increase awareness of the club's existing return-to-play offer.

Question 2

For a local running-jacket launch, a brand has two available athlete finalists. Both use the product and offer equivalent brand fit, deliverables, usage rights, total costs, and engagement quality among local adult recreational runners. On the same platform, Kai has 1.2 million followers, with 40,000 verified in that target group; Lena has 180,000, with 75,000 verified. Which assessment best supports selection?

Accepted Answer

Lena has stronger audience fit; follower counts alone establish neither delivered impressions nor incremental orders.

Answer

Kai's larger following establishes greater sales potential within the campaign's local target audience.

Answer

Lena's verified target following establishes that the launch will receive at least 75,000 impressions among relevant local runners.

Answer

Either athlete offers equivalent commercial value because their fees, deliverables, product credibility, availability, and usage rights are comparable.

Question 3

An adjustable training hurdle has passed its performance tests, received positive concept feedback, and met the manufacturer's cost requirements. The unresolved question is whether amateur athletics clubs will buy it at the proposed price through the intended retail channel. A limited pilot is feasible, and all mandatory development conditions are satisfied. How should the manufacturer test actual demand before a full rollout?

Accepted Answer

Sell the finished hurdle through selected retailers at the proposed price and measure the response.

Answer

Repeat concept interviews using product descriptions to refine customers' opinions before offering the finished hurdle for sale.

Answer

Expand to all available retailers, using the completed performance tests as the basis for a full commercial release.

Answer

Defer the sales pilot and commission another national survey of intended purchases to strengthen the demand forecast.

Question 4

After a sports event, the organizer reports a Net Promoter Score of +28. Admission CSAT is 64%, below its 80% target; this measure counts ratings of 4, 'satisfied,' or 5, 'very satisfied,' on a five-point survey. Entry logs confirm long queues, and admission complaints are concentrated among those delayed. A manager argues that the positive NPS makes admission improvements unnecessary. How should the results inform the next decision?

Accepted Answer

Test admission improvements: promoters exceed detractors, but recommendation and entry satisfaction measure different things.

Answer

Treat the positive NPS as assurance of renewals and prioritize acquiring new fans.

Answer

Delay action until the mean admission rating is available.

Answer

Repeat both surveys before changing operations because a positive NPS is inconsistent with below-target satisfaction among the same event's attendees.

Question 5

Two sponsor-branded folding seats collapse during normal use at a football fan zone. The venue safety lead confirms that the identifiable batch must not be used, although the cause remains under investigation. Some seats are already in use; the rest are boxed. No other equipment is affected. The activation manager is authorized to implement the safety instructions. What action takes priority?

Accepted Answer

Stop distribution, isolate the batch, and direct recipients to stop using the seats under the safety lead's instructions.

Answer

Quarantine undistributed stock, then await the supplier's findings before contacting fans who already received seats.

Answer

Stop distribution and obtain sponsor approval for a consolidated public statement before giving recipients instructions to stop using the seats.

Answer

Stop distribution and arrange replacement seats, then send recipients a complete notice once the replacement schedule has been confirmed.

Question 6

A cycling sponsor wants to use a photograph of a rider wearing a visible team crest. The photographer permits paid and unpaid digital advertising through December 31. The rider permits the sponsor's unpaid website and Instagram use through September 30. The team permits its crest only in the sponsor's unpaid Instagram posts through September 30. All dates are in the same year, all grants cover the campaign territory, and no additional permission or exception applies. Which placement is permitted by all three grants?

Accepted Answer

An unpaid sponsor Instagram post on September 15.

Answer

A paid Instagram ad on September 15.

Answer

An unpaid feature on the sponsor's website on September 15.

Answer

An unpaid sponsor Instagram post published on October 15.

Question 7

Interviews with a small group of hydration-pack customers reveal that difficulty cleaning the drinking tube makes some consider switching brands. The product manager now needs an estimate of how common this concern is among current customers, and a complete customer register is available. What research plan best answers this new question?

Accepted Answer

Randomly sample the customer register and survey those selected about the cleaning concern.

Answer

Hold further discussion groups with customers who have already complained about maintenance.

Answer

Run an open social-media poll and promote it to maximize responses.

Answer

Ask specialist retailers which maintenance complaints they hear most often.

Question 8

A club forecasts sales of 560 hoodies at $84 each. Reducing the price to $78 is forecast to raise sales to 650. Variable cost is $48 per hoodie under either plan, and fixed costs remain $10,800 at both volumes. There are no other financial effects. If the sole objective is to maximize operating profit for this period, what does the comparison support?

Accepted Answer

Charge $84; this produces $660 more operating profit.

Answer

Charge $78; this produces $3,660 more operating profit.

Answer

Charge $84; this produces $3,360 more operating profit.

Answer

Charge $78; this produces $3,240 more operating profit.

Question 9

A sportswear brand gives a U.S. sprinter free racing shoes, with no payment or requirement to post. She chooses to publish an enthusiastic product review for her U.S. followers, who would not otherwise know about the gift. Under FTC endorsement guidance, the review should:

Accepted Answer

Disclose the free shoes with the review where viewers will notice it.

Answer

Omit a disclosure because the brand did not require the athlete to publish the review.

Answer

Tag the brand in the review to identify the relationship without mentioning the gift.

Answer

Identify the brand as a partner on her profile so the disclosure covers future reviews.

Question 10

After a ticketing site's checkout redesign, its overall purchase-conversion rate falls. Traffic comes only from newsletter links and prospecting ads. Newsletter visits still convert at 4%; prospecting visits still convert at 1%. Prospecting now supplies a much larger share of visits. Conversion definitions are unchanged, each visit belongs to one channel, and payment-error rates are stable. The director wants to roll back checkout. Which explanation is supported by these findings?

Accepted Answer

The shift toward lower-converting traffic explains the decline; these figures do not establish a checkout defect.

Answer

The aggregate decline demonstrates a checkout defect affecting both traffic sources.

Answer

More prospecting traffic indicates that its messages have become less persuasive.

Answer

Prospecting is now unprofitable because its conversion rate is lower than the rate for visitors from the club's newsletter.

Free SSM Practice Questions

Domain 1: Product evaluation

Question 1

Question 2

Domain 2: Product creation

Question 3

Question 4

Domain 3: Product launches

Question 5

Question 6

Domain 4: Crisis management

Question 7

Domain 5: Product optimization

Question 8

Question 9

Domain 6: Contract management

Question 10

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